When one of the leading marketing research companies globally, Nielsen approached for a UI/ UX project the objective was to develop an analytic tool that could effectively visualise complex data insights in a simple and visually appealing manner. This project presented a considerable challenge as it was one of the most complex and extensive UI endeavors I have undertaken. To ensure a successful outcome, we engaged in multiple workshops and immersive learning sessions to gain a deep understanding of the users' needs and preferences.

 

Through a collaborative and iterative design process, we were able to arrive at a simple and user-friendly solution that seamlessly presented intricate data in a visually digestible format. The final UI/UX design of the analytic tool not only met the expectations of Nielsen but also elevated the user experience by providing intuitive navigation, clear data visualization, and a streamlined interface. I have designed the branding of the product as well.